AI ambitions vs reality in B2B services

Can you really grow revenue without your costs climbing right alongside it? For most services businesses, that's the fundamental tension — and it's where AI earns its place. In this short discussion, Kiran and Will get to the heart of the margin question: AI's first job isn't chasing new revenue, it's creating "oxygen" in the business — freeing teams from the manual grind of accounting and compliance so they can transform how client services are delivered. Because the expectations on operations aren't going away; if anything, they're increasing. But there's a catch. The route to deploying AI successfully isn't an endless analysis exercise, an "analysis fun park," as Will puts it. It's paying down process debt the right way, by focusing on what the work actually is and how it's experienced at a human level.