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Get live fast – why simplifying deployment leads to greater success


Knowing when something is good enough to go live is a critical part of the business. It’s something the most successful start-ups are adept at identifying; when they have a minimum viable product that they can take to market and use to start acquiring customers. Those buyers provide insights, which can then be fed back into product development. The solution is improved, a new version released, and so on. 

Why wait for perfection doesn’t work

The alternative, waiting for something to be perfect, can work, yet the reality is that it rarely does. Needs and requirements change – unless a solution can be conceived, developed, and released very quickly, it is likely that whatever market there was for it has shifted, if not moved on completely. Plus, there is the issue of mission creep – if a product spends too long in development, its goals can change, as more stakeholders get involved and expect it to be all things to all people. 

Then there is the point that no one can ever predict every eventuality. Until customers actually use a product or service, companies are only ever operating on theory and assumptions, even if there is data and insights underpinning them. Focus groups, customer interviews, past performance; all of it useful, certainly, but none of it a guarantee that there won’t be something else customers need. 

This applies as much to internal deployments as it does to developing revenue-generating products. No matter how transparent, how well mapped out an organization and its processes might be, there is never a complete guarantee that what it needs at the conceptualisation stage of a project, and what it requires when it gets that perfect product, will be the same thing. There’s also the issue that when a business decides it needs a service, it needs it right then. So, any time spent on development is the additional time when the company is making do without it, on top of however long it took to realize it needed something. 

Get live fast

What’s the solution? To take that start-up ethos of getting a minimum viable product into the organisation, and then reiterate. Want to orchestrate the automation of every process in the business? Don’t wait until you’ve mapped every single one – map the main ones, automate them, gather feedback and insights, and inform the next iteration of process automation. 

In other words, get live fast.  Once you do, you can use the insights your product generates to highlight where improvements are needed. 

It’s an approach we take at Enate. Our platform is designed to get going quickly, with a fast install and deployment that allows our customers to see the service in action and immediately gather insights. These can then be fed back in to add more detailed processes and automation. 

In this way, not only can businesses start to generate benefits straight away, but they can also tweak and adjust as the organisation evolves. Rather than a fixed-in-time project that reflects life as it was when it was first conceived, the system develops on an ongoing basis; in effect, future-proofing itself. 

Business benefits for both tech and operations

From a technical perspective, this means no more worrying about keeping pace with the rate of technology advancement, or significant resources spent deploying a system that is going to rapidly fall out of date. In addition, internal teams have the opportunity to learn with the system; on top of dedicated training with the Enate Academy, as they review the findings from the initial deployment, their skills and experiences develop. This is all backed by dedicated Enate customer support, with 24/7 availability and 99.5% service level availability across all support plans. 

From an operational perspective, this means the business benefits of deploying the Enate platform are realised faster. Those stakeholders wanting to see a return on investment and performance against key deliverables can see results coming through faster, ultimately driving quicker time to value. With that data will come greater acceptance of the system, which means being able to expand its scope and scale those returns across the business. 

Don’t waste time – start today

There is always going to be a need for discussion and debate, for due diligence. But once the decision has been made, no matter whether it is getting a new product to market or deploying an internal platform to improve process automation, the deployment needs to happen fast. Waiting until every last problem is solved demonstrates an impressive attention to detail; it also increases the risk of the system no longer being completely fit for purpose. A better approach is to deploy, learn, improve, and go again. It is the fastest way to realising results that have a tangible positive impact on the business. 

To find out more about the Enate platform or our customer success plans, get in touch today.